Webinar: PPWR – Is Your Company Ready for the EU’s New Packaging Requirements?

The EU is significantly tightening regulations on packaging. From August 2026, no packaging may be placed on the EU market without proper documentation, traceability and full compliance with the PPWR.

For many Danish companies, this represents a major leap, and time is running short.

This webinar will give you insight into the requirements, the timeline and the opportunities that arise when the Danish Extended Producer Responsibility (EPR) system is used as a catapult to become one of the best‑prepared companies in the EU.

Purpose of the webinar:

The purpose of this webinar is to provide a clear and action‑oriented overview of the consequences of the upcoming Packaging and Packaging Waste Regulation (PPWR), which becomes applicable from 12 August 2026.

The webinar will:

• create an understanding of why PPWR is one of the most far‑reaching changes in EU packaging regulation in history
• explain how the requirements will affect Danish companies across the entire value chain
• demonstrate how the work with the Danish EPR system can already now be used as a starting point to get ahead
• provide concrete recommendations on what companies should begin doing now in order to be ready in time

Target Audience:

This webinar is designed for professionals with knowledge of – or responsibility for – the framework and requirements linked to Extended Producer Responsibility for packaging.

Key Takeaways:

Participants will gain:

• an overview of PPWR’s requirements and implementation timeline
• an understanding of how EPR can provide a competitive advantage
• concrete recommendations on what to start working on now
• insight into risks and opportunities: what happens if companies do nothing?

Read more: PPWR is tightening the rules: Danish companies must get started before the door to the EU market closes